Clarify the mission and vision of your hospitality group. The mission statement outlines the purpose and values of your organization, while the vision statement defines the desired future state. These statements will guide your strategic decisions and actions.

Conduct a comprehensive SWOT analysis to assess your group's strengths, weaknesses, opportunities, and threats. This analysis will provide insights into your competitive position, market trends, and internal capabilities. Identify areas where you can leverage your strengths and address weaknesses to capitalize on opportunities and mitigate threats.

Based on the SWOT analysis, set clear and measurable strategic objectives that align with your mission and vision. These objectives should be specific, realistic, and time-bound. Examples could include expanding into new markets, increasing customer satisfaction, or improving operational efficiency.

Create detailed action plans for each strategic objective. Break down the objectives into specific tasks, assign responsibilities, and set timelines. Ensure that the action plans are actionable, achievable, and aligned with your overall strategic direction.

Determine the necessary resources, such as financial, human, and technological, needed to execute your strategic plan. Allocate resources effectively to support the implementation of your action plans. Consider budgeting, staffing, and technology investments as part of this process.

Regularly monitor the progress of your strategic plan and track key performance indicators (KPIs). Review and analyze the results to identify areas of success and areas that require adjustment. Make necessary modifications to your action plans and strategies based on the feedback and data.

Ensure effective communication and engagement throughout the organization. Clearly communicate the strategic objectives, action plans, and progress to all stakeholders, including employees, managers, and investors. Encourage their input, involvement, and support in implementing the strategic plan.