Partner with reputable suppliers or local farms to source high-quality steaks. Choose cuts that are known for their tenderness and flavor, such as ribeye, filet mignon, or New York strip. Consider offering a variety of cuts to cater to different preferences.

Build relationships with meat experts who can provide guidance on the selection and preparation of steaks. They can help you understand the different grades of beef, aging processes, and cooking techniques to ensure consistent quality and flavor.

Experiment with different seasonings and cooking techniques to bring out the best flavors in your steaks. Consider dry-aging or marinating the steaks to enhance tenderness and taste. Train your kitchen staff to cook steaks to the desired level of doneness while maintaining juiciness and flavor.

Create a menu that offers a variety of accompaniments to complement the steaks. This can include a selection of sauces, such as peppercorn or mushroom, as well as side dishes like roasted vegetables, mashed potatoes, or a fresh salad. Consider offering different options for customization, allowing customers to choose their preferred sides and sauces.

Provide comprehensive training to your servers and staff on the different cuts of steak, cooking methods, and flavor profiles. This will enable them to confidently answer customer questions, make recommendations, and provide a memorable dining experience.

Differentiate your steak program by offering a unique dining experience. This can include a live cooking station where customers can watch their steaks being prepared, or special events such as steak tastings or wine pairing dinners. Consider creating signature dishes or chef's specials that highlight your expertise in preparing steaks.

Regularly seek feedback from your customers to gauge their satisfaction with your steak program. Pay attention to their preferences, comments, and suggestions, and use that feedback to make continuous improvements. This can include adjusting seasoning, introducing new cuts or dishes, or refining cooking techniques.