Build a diverse and comprehensive whisky selection that includes a variety of whisky types, such as Scotch, bourbon, rye, and world whiskies. Include different age statements, flavor profiles, and price points to cater to different preferences and budgets.

Provide thorough training to your staff on whisky knowledge and appreciation. Teach them about the different whisky styles, production processes, tasting notes, and proper serving techniques. This will enable them to assist customers in making informed choices and provide excellent service.

Create whisky flights or tasting experiences that allow customers to sample a selection of whiskies. This provides an opportunity for customers to explore different flavors and styles while enhancing their understanding of whisky. Consider offering themed flights based on regions or flavor profiles.

Organize whisky tastings and events in your restaurant to engage customers and build a whisky community. Invite whisky experts, brand ambassadors, or master distillers to share their knowledge and conduct guided tastings. These events can create memorable experiences for your customers and attract new whisky enthusiasts to your establishment.

Develop a menu that includes food pairings specifically designed to complement the flavors of different whiskies. Experiment with flavor combinations and offer suggestions on the menu to help customers make harmonious whisky and food choices.

Incorporate whisky into your cocktail menu by offering a selection of well-crafted whisky cocktails. Experiment with classic whisky cocktails as well as unique creations that highlight the flavors of specific whiskies. Consider offering a signature whisky cocktail that sets your restaurant apart.

Connect with whisky enthusiasts through social media, email newsletters, or a dedicated whisky club. Share updates about new whisky arrivals, upcoming events, and exclusive offers. Engaging with your whisky-loving customers will help build loyalty and create a community around your whisky program.