Start by setting clear and specific sales goals for your hospitality group. Define the revenue targets, market share objectives, and customer acquisition goals that you want to achieve.

Identify your target market and understand their needs, preferences, and behaviors. Conduct market research to gain insights into your target customers and tailor your sales approach accordingly.

Recruit and train a strong sales team that understands your hospitality offerings, has excellent communication skills, and can build relationships with potential customers. Provide them with the necessary tools and resources to succeed.

Develop a compelling value proposition that highlights the unique benefits and advantages of your hospitality offerings. Clearly communicate how your group can meet the needs and exceed the expectations of your target customers.

Create a structured sales process that guides your team through each stage of the sales cycle. Define the key steps, activities, and milestones involved in converting leads into customers, and ensure consistency and efficiency in the sales process.

Implement effective sales and marketing strategies to promote your hospitality group. Utilize various channels such as digital marketing, social media, advertising, and partnerships to reach your target audience and generate leads.

Regularly measure and analyze the performance of your sales efforts. Monitor key sales metrics, such as conversion rates, average deal size, and sales cycle length. Identify areas for improvement, make data-driven adjustments, and continuously optimize your sales strategy.