Decide on the format of the cook-off, such as a competition among professional chefs or a friendly challenge open to amateur cooks. Set the rules and guidelines for the cook-off, including the type of steaks allowed and any specific cooking methods or restrictions.

Invite skilled chefs or cooking enthusiasts to participate in the cook-off. Consider reaching out to local culinary schools, cooking clubs, or even hosting an open call for participants. Ensure you have a good mix of experienced and amateur chefs to create an exciting competition.

Set up cooking stations in your steakhouse where each participant can prepare their steaks. Ensure that each station has the necessary equipment, such as grills, stovetops, and utensils, to cook the steaks to perfection.

Procure high-quality steaks from reputable suppliers for the participants to use in the cook-off. Choose different cuts and varieties to add variety to the competition. Ensure that the steaks are fresh and of consistent quality for fair judging.

Define the judging criteria for the cook-off, considering factors such as taste, presentation, tenderness, and overall flavor profile. It can be helpful to have a panel of judges with culinary expertise who can provide fair and objective evaluations.

Promote the cook-off event through your steakhouse's marketing channels, including social media, your website, and in-house signage. Encourage your customers to attend the event and be part of the audience. Consider offering special discounts or promotions to further incentivize attendance.

After the cook-off, announce the winners and celebrate their achievements. Award prizes, certificates, or trophies to the top performers. Consider offering special promotions or discounts on the winning steaks to create excitement and encourage customers to try them.