Conduct market research and analyze customer preferences to determine if there is a demand for a high protein concept in your area. Look for trends in the market and identify your target audience to ensure there is enough interest and potential customer base for your concept.

Review your current menu and identify opportunities to introduce high protein options. Consider incorporating lean meats, fish, poultry, tofu, legumes, and dairy products that are high in protein. Balance the menu with a variety of flavors and options to cater to different dietary needs and preferences.

Clearly label high protein dishes on your menu to make it easy for customers to identify them. Include the protein content for each dish, whether it's in grams or as a percentage of the recommended daily intake. This information helps customers make informed choices and aligns with their protein needs.

Don't limit high protein options to just meat-based dishes. Create innovative and delicious vegetarian and vegan dishes using ingredients like quinoa, lentils, chickpeas, tempeh, and seitan. These options cater to a wider range of dietary preferences and attract customers looking for plant-based protein sources.

Partner with local suppliers who provide high-quality and sustainable sources of protein. Establish relationships with suppliers of fresh seafood, organic meats, and plant-based protein products. This allows you to ensure the quality and integrity of the protein ingredients used in your dishes.

Provide training to your kitchen staff on proper cooking techniques for high protein dishes. Ensure they understand the importance of proper handling and storage of protein-rich ingredients to maintain freshness and food safety. Train your serving staff to have a good understanding of the high protein concept, so they can effectively communicate it to customers and make recommendations.

Promote your high protein concept through various channels, including your website, social media platforms, and in-house marketing materials. Educate your customers about the benefits of a high protein diet and how your restaurant can support their nutritional needs. Consider hosting events or workshops focused on protein education and cooking demonstrations to engage with your customers and build awareness.