Claim and optimize your Google My Business (GMB) listing for each venue in your hospitality group. Ensure that all information is accurate, including business name, address, phone number, website URL, and business hours. Add relevant photos and encourage customers to leave reviews on your GMB listing.

Optimize your website for local keywords related to your hospitality group and each venue. Include location-specific keywords in your page titles, meta descriptions, headings, and content. Create location-specific landing pages to target different areas and optimize them with relevant keywords.

Build high-quality local citations for your hospitality group. Submit your business information to online directories and listings specific to your industry and location. Ensure consistency in your business name, address, and phone number (NAP) across all platforms to boost your local SEO ranking.

Encourage your customers to leave online reviews on platforms like Google, Yelp, TripAdvisor, and other relevant review sites. Positive reviews not only improve your local SEO ranking but also build trust and credibility for your hospitality group. Respond to reviews, both positive and negative, in a timely and professional manner.

Ensure that your website is mobile-friendly and optimized for mobile devices. Mobile optimization is crucial as a significant portion of local searches is done on mobile devices. Optimize your website's loading speed, use responsive design, and make it easy for users to navigate and interact with your site on mobile devices.

Create local content that is relevant to your target audience and locations. Develop blog posts, articles, or guides that highlight local attractions, events, or hidden gems in the area. This will help establish your hospitality group as a local authority and improve your local SEO ranking.

Collaborate with local businesses and organizations to foster partnerships. This can include cross-promotions, hosting local events, or participating in community initiatives. By aligning your hospitality group with the local community, you can improve your local SEO ranking and attract more local customers.