How to Increase Your Restaurant's Profits by Offering Meal Kits

Offering meal kits can be a lucrative way to increase your restaurant's profits and reach a broader customer base. Meal kits provide customers with the convenience of preparing restaurant-quality meals at home while generating additional revenue for your business. Here are 7 steps to successfully offer meal kits in your restaurant:

1. Choose Your Signature Dishes
Select a range of your signature dishes that can be easily packaged and prepared at home. Consider popular menu items or dishes that can be easily assembled and reheated by customers without compromising quality.
2. Determine Packaging and Portion Sizes
Invest in high-quality, durable packaging that keeps the ingredients fresh and ensures easy handling. Consider portion sizes that are appropriate for individual meals or family-sized kits to cater to different customer needs.
3. Create Easy-to-Follow Instructions
Develop detailed and easy-to-follow instructions for each meal kit. Include step-by-step directions, cooking times, and any necessary tips or tricks to ensure customers achieve the same delicious results as they would in your restaurant.
4. Set Competitive Pricing
Determine the pricing for your meal kits based on factors such as ingredient costs, preparation time, packaging expenses, and desired profit margins. Ensure your prices are competitive compared to similar meal kit offerings in the market.
5. Offer Flexible Ordering and Delivery Options
Provide customers with flexible ordering and delivery options. Offer online ordering through your website or third-party platforms, and consider partnering with delivery services for efficient and timely delivery. Make sure to communicate clear delivery windows and provide real-time order tracking.
6. Market Your Meal Kits
Promote your meal kits through various marketing channels, such as social media, email newsletters, and your restaurant's website. Highlight the convenience, quality, and restaurant-like experience that customers can enjoy at home. Consider offering special discounts or incentives to encourage repeat purchases and customer referrals.
7. Seek Customer Feedback and Adjust
Regularly seek customer feedback to understand their preferences, satisfaction levels, and areas for improvement. Use this feedback to fine-tune your meal kit offerings, packaging, instructions, and overall customer experience. Continuously monitor sales and adjust your menu and marketing strategies accordingly.

Time to start cuttin'

Start for free
Join 1000+ professionals organizing their restaurant with Cuttinboard