Define the concept and brand of your restaurant chain. Determine the target market, menu offerings, ambiance, and overall positioning of the restaurants within the chain. Ensure that the concept and brand align with your overall hospitality group's vision and values.

Conduct thorough market research to identify potential locations, competition, and target demographics for your restaurant chain. Analyze market trends, consumer preferences, and local regulations to inform your decision-making.

Develop a comprehensive business plan for your restaurant chain. Outline your financial projections, marketing strategies, operational plans, and growth objectives. A well-crafted business plan will guide your decision-making and attract investors or financing if needed.

Build a strong management team with expertise in restaurant operations, marketing, finance, and human resources. Ensure that your team shares your vision and has the necessary skills and experience to execute the business plan effectively.

Secure the necessary financing and resources to launch your restaurant chain. This may involve seeking investments, securing loans, or leveraging existing resources within your hospitality group. Develop a realistic budget and allocate funds strategically to cover all aspects of the chain's launch and initial operations.

Develop comprehensive standard operating procedures (SOPs) for your restaurant chain. SOPs ensure consistency across all locations and facilitate efficient operations. Document key processes, from food preparation and service to staffing and customer service, and provide thorough training to your staff.

Execute a strategic launch plan for your restaurant chain. This includes marketing and promotional activities, grand opening events, and targeted outreach to your target market. Monitor and evaluate the performance of each location and make necessary adjustments to ensure success.